![]() ![]() The blog was very clear that “FTC staff is focusing intensely on how companies may choose to use AI technology…in ways that can have actual and substantial impact on consumers.” In addition, the FTC warned companies to ensure that native advertising present in chatbot responses is clearly identified, so that users are clearly aware of any commercial relationships present in listed results. The agency cautioned companies that using chatbots to steer people into decisions that are not in their best interests, especially in areas such as finance, health, education, housing, and employment, is likely to be an unfair or deceptive act or practice under the FTC Act. (As explained in more detail here and here, “dark patterns” are sometimes defined as practices or formats that may manipulate or mislead consumers into tacking actions they would not otherwise take.) The Commission is worried that consumers may place too much trust in machines, and expect that they are getting accurate and neutral advice. The FTC addressed the intersection of chatbots and “dark patterns” in a recent blog post. ![]() The CFPB notes that is actively monitoring the market to ensure financial institutions are using chatbots in a manner consistent with customer and legal obligations.įTC Raises Concerns Regarding Chatbots and “Dark Patterns” ![]()
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